Campaign for the McDonalds lobster roll. A sandwich available in the New England area. The campaign consisted of Television, Radio, Out of Home and In Store advertising. Art Direction and Design.


Since the Lobster Roll is an iconic food of a New England summer we wanted to show the McDonalds roll as a part of that. The ad shows a group of friends on a short trip up the coast taking in classic New England summer experiences and ending this iconic trip with a lobster roll.

Out of Home

The look for the print aspect of the campaign uses a textured background, colors, and a logotype modeled after hand done signs outside of lobster shacks up and down the New England coast.

In Store

To promote the product in store we designed a lobster bib t-shirt that the employees could wear. Also visuals promoting a deal that could be used for signage and on the digital menu.