Packaging and campaign concept material for Lowes Foods
for seasonal and local products.
Our Neighbors was a concept to promote locally sourced products.
Labels were designed to be customized with the source location and information.
There was also the option to hand sign to give an artisan feel.
A social media component allowed consumers to interact with the local producers as well as suggest more that Lowes could stock.
To promote seasonal items special packaging was created.
Featuring custom watercolor illustration with hints of the season
these packages gave the products a special look to go along with
holidays and more.