McDonald's Lobster Roll
Campaign for McDonalds Lobster Roll a regional exclusive for the New England area only available during the summers. Designs included a wordmark for the Lobster Roll, out of home ads, radio, TV, and in store promotional materials including a special lobster roll themed t-shirt.
McDonald's Lobster Roll :30 Spot
Four friends on a road trip up the coast experience all the classic New England sights and end their day on a tried-and-true tradition; eating a Lobster Roll. This spot was shot over a couple days along the north shore of Massachusetts.
Source – https://vimeo.com/286415693
