How do you get people to take a threat, that they can’t see, seriously? This campaign for Smartstax was made just for that. Smartstax fights the corn rootworm. A devastating bug for crops that are hard to deal with once they’re in a field but you can fight them off with the right precautions before. The watch was designed to promote farmers taking those necessary steps in your field to know how to protect their crops in the coming year.